WebJul 21, 2024 · Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you … WebAug 7, 2013 · At each stage they use different search techniques. The number of keywords, the order of the words and their meaning, help us identify how close to a purchase the customer is: Research keywords tend to contain one or two words; Consideration keywords tend to contain two or three words; Purchase keywords tend to be long tail – having three …
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